Tool: Value Mapping

What is this tool?

Value mapping is a method that enables structured consideration and dialogue about values, including discovery of synergies and conflicts.

Why do this?

Values are cultural notions of what is desirable, ethical, and good. They inform how people think and feel, and provide criteria for decisions and evaluation. Values motivate and shape ideas for, and responses to, decarbonising transport projects. The many stakeholders needed in a decarbonising transport project are likely to have many different values. Powerful synergies and conflicts can be catalysts for project success or failure.

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